Content Strategy

Leveraging Existing Photos

Website

• Select 20-30 best images for main portfolio, organized by location
• Create blog posts pairing photos with location guides
• Each location page should feature real wedding photos from that spot
• Pair client testimonials with their wedding photos

Social Media Cadence

Day	Platform	Content
Monday	Instagram	Hero landscape shot with storytelling caption
Wednesday	Instagram	Detail or behind-the-scenes carousel
Friday	Instagram	Couple portrait or emotional moment
Weekly	Pinterest	5-10 vertical pins from archive with SEO-rich descriptions
Monthly	Blog	Location guide or real elopement story (1,000-2,000 words, 10-20 photos)

Blog Post Ideas

• "Eloping at Shannon Falls: A Complete Guide"
• "Golden Hour on the Chief: Why Squamish is Perfect for Adventure Weddings"
• "Queenstown Helicopter Elopement: Everything You Need to Know"
• "The Best Time of Year to Elope in BC"
• "What to Wear for Your Mountain Elopement"
• "A Guide to Queenstown Elopement Locations"

Vendor Relationships

• Create vendor-specific galleries and send to all wedding vendors
• Tag vendors in social media posts
• Ask vendors to share on their platforms
• This builds referral relationships without additional cost